Amazon PPC - The Ultimate Guide

Amazon PPC

A comprehensive, data-driven guide that will help you optimize your Amazon campaigns with the best keywords and bids for maximum ROI. You’ll learn how to properly set up your campaigns for the best results!

Do you want to rank higher in Amazon’s search results? Have you been struggling with getting enough sales on Amazon? This post will teach you about one of the most important marketing strategies on Amazon – advertising through their pay-per-click (PPC) platform.

Amazon PPC is a great way to generate more sales for your Amazon business. This blog post will mention how you can get started with PPC on Amazon, provide tips and tricks for getting the most out of each campaign, and walk you through the best practices when it comes to managing campaigns.

We’ll also go over some common mistakes so that you can avoid them in your campaigns. So, without further delay, let’s dive right into it!


Automatic vs Manual Targeting


Automatic Targeting

Automatic Campaigns are a great way to get your product out in front of customers without spending hours doing tedious work. They’re easy and quick, requiring only that you have an Amazon account set up with some basic information about yourself or your business–and all done automatically!

With this type-, title-, description-based selection process from the seller channel on amazon marketplace advertisers can easily set up campaigns without having too much knowledge regarding keywords because the automatic campaign will do it for them by analyzing data provided through other sections like titles, descriptions, etc.


  • Beginner-friendly
  • Does not require much research
  • Help identify relevant keywords for future manual targeting


  • Less freedom of targeting
  • Amazon may show it to an irrelevant audience



Manual Targeting

The seller manually defines the keywords and bid rates for their ads in Manual campaigns. Depending on what type of match they are looking to achieve, different products will be displayed when searching with that term.


  • precise target audience.
  • Help achieve target ACOS.
  • Suitable for experts.


  • Errors are frequent
  • Time-consuming


How to Find Relevant Keywords for Amazon PPC

Deciding which keywords to target is quite challenging and this is why advertisers should invest adequate time and resources in extracting good search terms.

Sellers can manually look for keywords by studying the competitors. Review strong competing products and look for the words they use to label the product. The reason they can rank well on a specific search term is that they have incorporated good keywords. This is one significant aspect of Listing Optimization. You will certainly find both long tail and short tail keywords in the title, bullet points, and product description.

Another way to do keyword research is to use 3rd party tools such as Helium 10 and Jungle Scout. These software are highly efficient and save a considerable amount of time. However, the subscription is costly but trust when we say it is worth it.


How to Hunt Down Competing Products

For Sponsored product targeting, sellers should always focus on competitors that do not perform them. The seller should either have a better listing, a better price point, or better reviews and ratings. This way anyone who lands on the poor listing of competitors, they are inclined towards our product as it seems to be much better.


Setting Up the PPC Campaign

  1. Sign in to your Seller Central account, then on the homepage of this site hover over Advertising. From there select Campaign Manager.
  2. Then you will see Create New Campaign Once the page is open you will see a different field that needs to be filled. It includes ad group name, budget, bid, product, relevant keywords or ASIN, etc.
  3. After you’ve completed your campaign information, you’ll be taken back to your Campaign Manager page where you should receive a “Success!” message. Notice that new campaigns typically take approximately one hour before the ads begin appearing in searches.


Amazon PPC Ad Campaign Strategy


Activate Auto Campaign

The auto campaign is a great way to start with Amazon PPC. Whether you are a newbie or an expert, this type of campaign is very effective in providing insightful information that helps with optimization for better targeting.

Negative Target Non-Converting Keywords

Negative product targeting is an important SEO technique used to block irrelevant searches. Negative keyword blocking prevents you from wasting advertising money on non-converting terms by making sure your ads don’t appear next to them.

Adjust Bids Weekly

Once the campaigns are up running, doing daily and weekly audits is crucial. Bids should be adjusted every 7 days depending upon their performance.


The result – boosting conversion rates for customers who might be looking at other websites instead!


Let our experts guide you through the complex and ever-changing world of Amazon! Check out our services on https://briveon.com/portfolio/

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